The most interesting thing about Bancroft Press is that, as of 2014, the company has survived for twenty-three years without a niche. The more time spent in the industry, the more one understands how rare that is. So many publishers are focused on having a brand—that is, they only publish sci-fi, or they only publish romance. And if we’re talking small publishers, they rarely publish fiction at all.
It’s useful to have a focus. You probably become more of a recognized name as a publisher that way. You develop a certain company loyalty. But—there are a lot of great books you don’t publish.
Bancroft Press publishes titles we’re passionate about. That’s it. And we’ve stuck around for twenty years on this principle: Publish What You Love.
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